Entrepreneur and Activist Saro Derbedrossian at the Forefront of HotNewHipHop

For more than 14 years, Saro Derbedrossian, who goes by the name of Saro D, has been diligently building one of the biggest music platforms on the internet today. This digital publication called HotNewHipHop (HNHH) has become an internationally recognized force in the hip-hop world and in the music industry at large. Saro D was born in Beirut before the start of the Lebanese civil war and grew up against the backdrop of conflict, until he immigrated to Montreal, Canada. After completing an MBA degree in Montreal, he was eager to find opportunities to apply his entrepreneurial skills and relentless drive. With his love of the Internet and music colliding, he was able to take a simple website to new heights, as the growth of HNHH also coincided with hip-hop’s rise as the dominant music genre. Today, HNHH is the place where millions of people around the world turn to for news, music, and trends, all linked to hip-hop culture. Currently, HNHH averages over 12 million unique visitors a month, with 80 percent of them from the United States & Canada and boasts a social media footprint of over 3.5 million followers across all channels. Though the company is based in Montreal, HNHH has an office in New York City and a creative space in Los Angeles. To read the full story, check out the article of Asbarez.



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