The Armenian Channel
Overview
Facing the challenges of a world in search of guidance, DiasporArm proposes the creation of Luys, a global network of media platforms dedicated to delivering responsible, inspiring, and universal content.
Nuestra misión
To promote a media space based on:
1. Human and civic values, to encourage solidarity, justice, and dignity.
2. Educational excellence, by providing access to quality knowledge and insightful perspectives.
3. Environmental responsibility, to raise awareness and take action for the protection of our planet.
Our Vision
Through engaging and multilingual content, Luys will address both Armenian and international audiences.
The objective is twofold:
1. To elevate the value system in Armenia and within the diaspora.
2. To position Armenia as a beacon of light, ethics, and knowledge in service of the world.
Methodology
1. Content Creation
a. Educational and inspiring videos in multiple languages (watch here)
b. Themes: civic values (e.g., integrity, empathy), environmental consciousness, and critical thinking
c. Formats: animations, short films, visual storytelling
2. Community Engagement
a. Interactive campaigns and challenges (e.g., “Plant a Tree, Share a Photo”)
b. Youth contests and value-based initiatives
c. Tailored content and activities for different age groups and communities
3. Strategic Partnerships
a. Collaboration with students, educators, creatives, NGOs, and innovators
b. Co-creation of content and grassroots campaigns
Goals
1. Promote eco-responsibility and leadership among youth.
2. To promote the collaborative creation of educational content that inspires and unites.
3. To affirm Armenia and Armenians as key actors in global civic and environmental progress.
Our Commitments
1. Identify and highlight the best existing educational content.
2. If needed, develop dedicated thematic channels on social media.
3. To mobilize the Armenian diaspora—teachers, creators, communicators—to build an active and united community.
