The Armenian Channel: Elevating Civic Values

To address the urgent need for civic-minded, ethical, and environmentally conscious societies, DiasporArm proposes the creation of a global network of social media platforms focused on:

  1. Human and civic values
  2. Educational excellence
  3. Environmental responsibility

This media initiative will reach Armenian and international audiences through engaging, values-based content.

In addition to elevating the value system in Armenia and beyond, the ‘Armenian Channel’ aims to position Armenia as a source of light and values for the world.


Methodology

1. Content Creation
a. Educational and inspiring videos in multiple languages
b. Themes: civic values (e.g., integrity, empathy), environmental consciousness, and critical thinking
c. Formats: animations, short films, visual storytelling

2. Community Engagement
a. Interactive campaigns and challenges (e.g., “Plant a Tree, Share a Photo”)
b. Youth contests and value-based initiatives
c. Tailored content and activities for different age groups and communities

3. Strategic Partnerships
a. Collaboration with students, educators, creatives, NGOs, and innovators
b. Co-creation of content and grassroots campaigns


Goals

a. Establish Armenia and Armenians as global contributors to civic and environmental progress.
b. Promote eco-responsibility and leadership among youth.
c. Encourage joint content creation that educates and federates.


Social Media Platforms for Values-Based Education

In response to the dominance of superficial or harmful content, this initiative uses social media platforms to transmit education and values. Like in other global models, these platforms can drive profound change in public behavior and mindset.

We Will:

a. Identify and promote existing quality educational content.
b. If needed, launch and manage thematic social media channels.

Engage Armenian creatives, educators, and communicators worldwide.

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